The concept behind this Company is one near and dear to my athletic, but womanly, heart – products designed for athletes that will stay on, stay true (in color), and don’t cause havoc for your skin.
But…the reviews for this newbie – Sweat Cosmetics – range from terrible, to “not worth it,” to five-star. It’s a little tricky to tell where this really will average out, but overall the reaction hasn’t been stellar – hopefully that will change (I’m rooting for you, ladies!)
The line is made up of just four products so far – the Translucent Mineral Powder , Mineral Foundation with SPF 30, Mineral Illuminator with SPF 30, and the Mineral Bronzer with SPF 30. I have seen a lot of water-resistant, longer wearing products in the last year or two, which is definitely a-ok by me – I need products that live up to their claims of staying power without making my skin freak out. But…not all of the offerings out there manage to be a home run in both categories… Their twist brush also makes life a lot easier, another plus for women on the go.
I love that this was created by five Olympic and pro athletes though – they GET the struggle active women face! 🙂 For many years I wanted my own product line too (not that I was noteworthy as a public sports figure, but I sure as heck have knowledge and experience!) I was managing the Fragrance section of the Cosmetic Department in NYC in a massive department store, so my exposure to the cosmetics arena at the time was daily. I was frustrated by the lack of products that could lend a more natural feel, last through rigorous training, and long days. I’m seeing more of it but I still have to rely on random pieces from specific brands – I can’t get all products from the same brand because it doesn’t really exist.
So overall, the idea is wonderful – I’m just not sure these particular formulas have caught on as yet, or that they are delivering quite as they need to…but I really hope that they do, and that more women try them out. I’m reluctant to switch what I use currently because my formula (my collection of go-to products) really works for me. I also have my wedding coming up in October and trying to avoid any potential skin woes – product-induced clogged pores, breakouts, acne, whatever! – beforehand!
The reason I personally get it? HERE!