Halloween Fun – Wish Formula Bat Eye Essence Mask

Well, this is a first… I mean, I’ve seen sheet masks with character faces, but one in the shape of a bat…not until now. The glam-goth girl in me thinks it’s absolutely precious (and I’m not sure I’d ever want to use any other eye mask again!)  

If you’re feeling (or looking) a little fatigued, Wish Formula Bat Eye Essence Mask will swoop in to the rescue. Combining soothing licorice, brightening vitamin C, hydrating fermented honey…and a kiss of mistletoe…these sassy little wings will perk you right up, leaving you with a wakeful look, and plump-ified peepers.

If you love Halloween as much as I do, the marketers might well have you snookered.

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Skin Ink Multi-Masking Treatment Mask

Only a matter of time for a skincare company to come out with a customizable sheet mask, right?  

We all have different skincare needs and, frankly, our own needs can change not only with seasons, but from day-to-day depending on climate, our activities, our cycles, etc…  

iloveskininc Instagram

I love that these masks – while not 100% customizable in the sense of whatever ultra-specific permutation you need – allow some freedom to mix between the lower jaw line and the upper face, two broad areas that often are doing different things. Instead of countless variations, there are only nine combinations you can create…but that’s 8 more than just any ol’ sheet mask!

I love seeing the continued innovations, and the taking-a-nod-from-overseas beauty by companies NOT originating there – I’ve been going on about Asian skincare since the 90’s, when I was in my later teens, so for me, it’s like a miracle the US and other countries are FINALLY following suit.  “Porcelain doll” skin has been on my radar my whole life and with the consistent drive for cutting-edge that comes from the East, it’s a lot easier to come by these days.  

Garnier Sheet Masks

I’ve seen zero word of these until this am – I was resistant to sheet masks forever, thinking they fall right off my face while I did other things around the house, took a bath, whatever.  They DON’T, and they’re FABULOUS.  And, you have to wear a lot less on your skin, or zero makeup at all, when your “canvas” is in great shape.

I haven’t – obviously – tried these, but I do have the Garnier Aqua Bomb moisturizer, which I love.  I like Garnier as a brand as well, and hope that we see these in the USA…soon.  The moisture sheet masks are typically the ones I go for – they not only hydrate, but soothe and plump the skin.  At almost 39…I like it! 😉 

@chicprofile instagram

@chicprofile instagram

Korean Skincare At Target – January 2017

I always get excited when I hear US retailers are expanding their overseas brands – especially stores like Target, which tend to be EVERYwhere (and therefore more easily accessible.)  

I’ve been droning on about the benefits of Asian skincare for – literally – decades.  I wrote a thesis surrounding the topic back in 1999, to “date” myself.  It wasn’t until the last two years or so that I’ve really seen it take off…but I can assure you, I’m THRILLED, as it makes tracking such products down a LOT easier.

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You can certainly find your share at Ulta (for another major retailer) and I’ve seen Asian concepts rolling out from US and European brands at mass market retailers, such as CVS and Walgreens – so the types of products (think sheet masks, cushions, essence waters etc) have become more available to the masses in general.  But to have actual Asian brands carried in the US is an awesome affair.

Musingsofamuse posted here to mention a few of the items hitting shelves later this month.  Mizon is an incredibly well-featured brand (for good reason too – the products live up to the hype!) so I’m pretty psyched to see it among the ranks.  She’s provided the following list (which you can see by clicking her link in the text above as well) along with mention of Peach & Lily founder Alicia Yoon, responsible for this roll-out:

  • Aprilskin Deep Cleaning Facial Cleanser $7
  • Ariul Sheet Mask Skin Texture Improvement Facial Mask Treatment $20
  • Caolion Cream Deep Cleaning Facial Mask Treatment $26
  • Caolion Cream Pore Minimizing Facial Mask Treatment $20
  • Caolion Cream Skin Texture Improvement Facial Mask Treatment $23
  • Caolion Stick Moisturizing Facial Moisturizer $16
  • Lagom Gel Basic Cleansing Facial Cleanser $17
  • Lagom Spray Skin Texture Improvement Facial Tone $21
  • Mizon Snail Repair Eye $22
  • Mizon Snail Repair Cream $38
  • Mizon Face Masks $3.50 Each
  • Twenty Four Seven Cosmetic Highlighter White $22
  • Twenty Four Seven Lipstick Medium $29

I look forward to seeing these in-store in the next few weeks.  Definitely refreshing…and incredibly good for your beau.  And that’s the thing, really…the sooner in life you start, the better off you are.  In skincare – as with many things – preventative and proactive care is the BEST kind.

Nails Inc Sheet Masks

I know – I did a double-take too.  Not exactly what you were expecting, but then why wouldn’t other manner of beauty companies jump on board?  Asia has always been a trend setter – not only in fashion, but in the beauty and skincare arenas (I’ve gone on about it forever, many of my early posts touting the overseas’ creativity and innovation.)

Let me quell the curiosity up front, though – The masks are made for your SKIN, as it turns out – so under the surface, it’s more like the company is branching out into other areas of beauty, as opposed to a sheet mask FOR your nails (which, honestly, wouldn’t surprise me after seeing news of these.)  Slight disappointment because sheet masks are everywhere to the point of sensory overload.

But though it makes sense for a beauty brand unrelated to makeup, or even the skin at all, to hop on the sheet mask wagon, it still feels like a surprise. 

britishbeautyblogger.com

britishbeautyblogger.com

In the last several years, nails have had more attention – the products offered in mass market retailers alone is somewhat astounding.  You can get anything from gel polish, gel lamps, pre-designed but high-end glue on nails, nail art (stickers, rhinestones, tools), you name it.  But there always seems to be a lull or plateau – it’s like what else can you do with nails.  At home?

Nails are as much an accessory as far as fashion is concerned – they are an extension of that fancy handbag, after all – so keeping the field interesting is important for companies out there.  Boredom is a killer. 

Enter Nails Inc with a few 15-minute sheets for anything from dryness, to anti-aging, to brightening.  When all else fails, I guess trying to expand makes some sense – I hope for them that it works.  From the sound of it, they might also be entering color cosmetics too…

Leaders Masks

I honestly haven’t heard of this brand (Leaders) before but…up they popped at Ulta, unsurprisingly (I feel like TONS more brands are joining the Ulta ranks…er…shelves!) 

The first mask listed, the Amazonian Acai Anti-Polution Mask.  This “advanced bio-cullulose mask” is made with “contour & fit technology,” (allowing it to adhere particularly well to the face) and is designed to draw out impurities, ridding you of pollution’s daily toll.  Given the level of smog we have accrued over the years…that’s a nice idea!

The second is one that sounds great for winter, the Daily Wonders Bye-Bye To Dry Hydrating Mask.  This intensely hydrating” sheet mask purports to have a full bottle of “skin-loving serum” within it, helping to quench parched and rough skin.  I’ve never been a sheet mask fan but I am curious to see reviews… I always lean towards cream masks, but willing to try something new, especially if it adds hydration!

Daily Wonders What Happened Last Night Revitalizing Mask made me giggle… I don’t drink, I don’t smoke…but sometimes I wake up and I swear I partied in my sleep!  Maybe it’s just age?! Chock full of extracts, this sheet mask is meant to revive your radiance, leaving you with fresher, glowing skin.  If it does that for eyes too, count me in!

7 Wonders Tundra Cranberry Anti-Aging Mask…I don’t know, does “tundra” somehow imply the bleak outlook that is aging skin or..?  *lol*  Once I got past that idea, the cranberry part sounded nice.  Yes, I’ll take a Cranberry Tundra with lime please?

Getting to the point, this bio-cellulose beauty is geared towards deeply hydrating, leaving visible lines diminished, and skin firm and smooth.

I have yet to actually go the sheet mask route – I’m somewhat too active, if that makes sense.  

And I have two black cats…so just lying there with a sheet on my face?  Not going to happen.  One of the two…or BOTH…will abscond with it, mark my words!