I always get excited when I hear US retailers are expanding their overseas brands – especially stores like Target, which tend to be EVERYwhere (and therefore more easily accessible.)
I’ve been droning on about the benefits of Asian skincare for – literally – decades. I wrote a thesis surrounding the topic back in 1999, to “date” myself. It wasn’t until the last two years or so that I’ve really seen it take off…but I can assure you, I’m THRILLED, as it makes tracking such products down a LOT easier.
You can certainly find your share at Ulta (for another major retailer) and I’ve seen Asian concepts rolling out from US and European brands at mass market retailers, such as CVS and Walgreens – so the types of products (think sheet masks, cushions, essence waters etc) have become more available to the masses in general. But to have actual Asian brands carried in the US is an awesome affair.
Musingsofamuse posted here to mention a few of the items hitting shelves later this month. Mizon is an incredibly well-featured brand (for good reason too – the products live up to the hype!) so I’m pretty psyched to see it among the ranks. She’s provided the following list (which you can see by clicking her link in the text above as well) along with mention of Peach & Lily founder Alicia Yoon, responsible for this roll-out:
- Aprilskin Deep Cleaning Facial Cleanser $7
- Ariul Sheet Mask Skin Texture Improvement Facial Mask Treatment $20
- Caolion Cream Deep Cleaning Facial Mask Treatment $26
- Caolion Cream Pore Minimizing Facial Mask Treatment $20
- Caolion Cream Skin Texture Improvement Facial Mask Treatment $23
- Caolion Stick Moisturizing Facial Moisturizer $16
- Lagom Gel Basic Cleansing Facial Cleanser $17
- Lagom Spray Skin Texture Improvement Facial Tone $21
- Mizon Snail Repair Eye $22
- Mizon Snail Repair Cream $38
- Mizon Face Masks $3.50 Each
- Twenty Four Seven Cosmetic Highlighter White $22
- Twenty Four Seven Lipstick Medium $29
I look forward to seeing these in-store in the next few weeks. Definitely refreshing…and incredibly good for your beau. And that’s the thing, really…the sooner in life you start, the better off you are. In skincare – as with many things – preventative and proactive care is the BEST kind.
I’ve yet to see one of the major mass market brands go this severe (as a Goth chick at heart, I’m not complaining. I don’t exactly wear black lipstick but I’ll love it from the sidelines 4ever!)
Soon enough, a black shade will be gracing Maybelline’s shelves…as will a gloss (it isn’t totally clear whether the latter will be as boldly Night-hued.)
It’s very runway, very punk…definitely more an Autumnal / Wintery than the timing warrants, but I’m curious all the same.
If it is too much for you for any wear beyond the confines of your house, but you’re secretly wearing a cloak and patent leather boots…by all means, indulge. You can always take a selfie of your lips and revel in the sassiness of the look later… No one will have to know, and I won’t tell if you don’t! 😉
Correctors are one of THE most amazing products in the world of color cosmetics. For moons, it was incredibly hard to track this kind of thing down – as a Ballroom dancer, spray tans were a prerequisite and matching one’s skin tone with any manner of product was a (*cough* pain in the rump!) challenge.
Performance aside, being able to easily conceal things like excessive redness, sallowness, undereye circles from that late night college paper was SO much easier with the proper product... But having to go to Halloween stores or places like Ricky’s NYC for stage makeup wasn’t always easy to do! The products were out there, but often relegated to specific industries such as film and theater.
These days, color correcting palettes and concealers are a CINCH to find. What I love is that companies are adding color correctors to their already existing, successful concealer lineups, as well as offering palettes, the latter of which is a DREAM to own when you are competing (all the colors right there in one, handy case! 🙂 )
Urban Decay is now offering five shades – the five most popular – for covering the most common perfect-complexion-hinderers, with their Naked Skin Color Correcting Fluid:
- Green – reduces redness.
- Lavender – balances sallowness (think, too yellow. Very popular in Asian markets.)
- Pink – brightens dark areas.
- Yellow – corrects dullness (also helps with redness and darkness.)
- Peach – masks circles/spots.
The product “features an innovative, lightweight formula that instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Subtle pearlescent pigments diffuse light to perfect skin, while antioxidant-rich vitamins C and E condition and protect.” It is formulated without Paragons, Sulfates, or Phthalates, and is incredibly easy to use and blend.
YSL also has a few versions of its cult Touch éclat out in corrective hues, which you may have seen already… And they aren’t alone – there are rather a slew of correctors emerging, both at the mass market and high-end levels, some of which I will speak to soon!
Elf seems to keep the skincare coming!
The brand has just rolled out five new products including:
- Hydrating Gel Melt Cleanser
- Cleansing Duo Face Brush
- Pore Refining Brush and Mask Tool
- Bubble Mask
- Facial Massager
I can’t help but see the distinctly Asian influence here – frankly with all five products! In my mind, that’s a wonderful thing – the Asian market is always innovating, bringing to market new and exciting ideas.
Prices here range from $4.00 to $24.00, so you are looking at more mass market pricing than the back-in-the-day-everything-for-$1. That said, I wouldn’t necessarily trust a mask that cost only $1.00 so I’m not really complaining! *LOL*
Thoughts on the new goodies? Have you tried any of the other new skincare pieces?
Physicians Formula’s new products always seem to roll out to stores like Harmon…which I no longer have nearby (rats!) But I have seen a ton of photos of new items, many of which are indeed on their site (making snooping…and purchasing!…much easier! 😉 )
It’s no surprise that more and more cushion foundation compacts are emerging in the mass market scene – happy about that, frankly, as they tend to be wildly more affordable than premiere brands. Depending on the amount of product (some cushions rack up complaints for being too pricey for the quantity they get), lower cost is a great thing! The L’Oreal Lumi has also been spotted, which is exciting. What I always look for is non-comedogenic, though (just say no to breakouts.)…and then I double-check the ingredients (which sometimes do have offenders within them!) Limited shades on this cushion, by the way – Light and Light/Medium. I would like to see more, as that clearly doesn’t offer a whole bunch of ladies any options!
I of course always love “blurring” tools – sometimes you wake up and “rested” is nowhere to be seen – Thank you, multi-tasking concealers!
I also notice a number of products following suit of companies like Too Faced with Instagram-inspired “filter” powders and products – you know, to give you the look of a filter but BEFORE you take the photo? Meant to be untraceable, creating a soft-focus, I-have-perfect-skin-without-products look.
A few other items listed I wrote about here.
Have you seen any of these in stores? Looking forward to checking them out and hearing reviews.
You read that correctly – Airspray. I am certain there are other non-alcohol hairspray formulas on the market, but they aren’t spoken about much. Given the 2010+ cosmetic and hair markets’ hyper vigilance, I’m surprised by that.
I am therefore thrilled to see a prominent mass market brand come out with one – alcohol can be incredibly drying, causing the hair to become brittle and frazzled looking. Combine that with the upcoming cold air (for those of us with winter)? N.G.. No good!
In January Pantene will launch this no-alcohol-but-still-holds spray – definitely looking forward to hearing reviews and seeing some test runs!