I always get excited when I hear US retailers are expanding their overseas brands – especially stores like Target, which tend to be EVERYwhere (and therefore more easily accessible.)
I’ve been droning on about the benefits of Asian skincare for – literally – decades. I wrote a thesis surrounding the topic back in 1999, to “date” myself. It wasn’t until the last two years or so that I’ve really seen it take off…but I can assure you, I’m THRILLED, as it makes tracking such products down a LOT easier.
You can certainly find your share at Ulta (for another major retailer) and I’ve seen Asian concepts rolling out from US and European brands at mass market retailers, such as CVS and Walgreens – so the types of products (think sheet masks, cushions, essence waters etc) have become more available to the masses in general. But to have actual Asian brands carried in the US is an awesome affair.
Musingsofamuse posted here to mention a few of the items hitting shelves later this month. Mizon is an incredibly well-featured brand (for good reason too – the products live up to the hype!) so I’m pretty psyched to see it among the ranks. She’s provided the following list (which you can see by clicking her link in the text above as well) along with mention of Peach & Lily founder Alicia Yoon, responsible for this roll-out:
- Aprilskin Deep Cleaning Facial Cleanser $7
- Ariul Sheet Mask Skin Texture Improvement Facial Mask Treatment $20
- Caolion Cream Deep Cleaning Facial Mask Treatment $26
- Caolion Cream Pore Minimizing Facial Mask Treatment $20
- Caolion Cream Skin Texture Improvement Facial Mask Treatment $23
- Caolion Stick Moisturizing Facial Moisturizer $16
- Lagom Gel Basic Cleansing Facial Cleanser $17
- Lagom Spray Skin Texture Improvement Facial Tone $21
- Mizon Snail Repair Eye $22
- Mizon Snail Repair Cream $38
- Mizon Face Masks $3.50 Each
- Twenty Four Seven Cosmetic Highlighter White $22
- Twenty Four Seven Lipstick Medium $29
I look forward to seeing these in-store in the next few weeks. Definitely refreshing…and incredibly good for your beau. And that’s the thing, really…the sooner in life you start, the better off you are. In skincare – as with many things – preventative and proactive care is the BEST kind.
I know – I did a double-take too. Not exactly what you were expecting, but then why wouldn’t other manner of beauty companies jump on board? Asia has always been a trend setter – not only in fashion, but in the beauty and skincare arenas (I’ve gone on about it forever, many of my early posts touting the overseas’ creativity and innovation.)
Let me quell the curiosity up front, though – The masks are made for your SKIN, as it turns out – so under the surface, it’s more like the company is branching out into other areas of beauty, as opposed to a sheet mask FOR your nails (which, honestly, wouldn’t surprise me after seeing news of these.) Slight disappointment because sheet masks are everywhere to the point of sensory overload.
But though it makes sense for a beauty brand unrelated to makeup, or even the skin at all, to hop on the sheet mask wagon, it still feels like a surprise.
In the last several years, nails have had more attention – the products offered in mass market retailers alone is somewhat astounding. You can get anything from gel polish, gel lamps, pre-designed but high-end glue on nails, nail art (stickers, rhinestones, tools), you name it. But there always seems to be a lull or plateau – it’s like what else can you do with nails. At home?
Nails are as much an accessory as far as fashion is concerned – they are an extension of that fancy handbag, after all – so keeping the field interesting is important for companies out there. Boredom is a killer.
Enter Nails Inc with a few 15-minute sheets for anything from dryness, to anti-aging, to brightening. When all else fails, I guess trying to expand makes some sense – I hope for them that it works. From the sound of it, they might also be entering color cosmetics too…
I don’t know if I can keep up with the facial and skin masks out there – it’s kind f overwhelming! That said, I tend – no matter the hype and hullabaloo – to dismiss sheet masks because I just don’t have the wherewithal to lie down for 20 minutes with a sheet on my face! Not my thing. Cream masks, however, I can handle.
This newbie – Dr. Brandt Skincare’s MAGNETIGHT Age-Defier – is designed to age-defy with the power of “attraction.” Yep, that’s what it says. The formula is made with iron, whose magnetic properties help to (so they say) “reduce signs of aging skin and reduce the appearance of stressed skin.” Hmm.
The mask has all skin types in mind, but especially those looking to target fine lines, wrinkles, loss of firmness and elasticity, and dulness and uneven texture. I feel like I could use help – current AND proactive – in those departments, but I’m not sure the description satisfies my need to hear more about how it actually works. Curious to hear reviews…
Interested in masks? Or this one?!
A few interesting new items from Tarte this summer… The overarching theme these days is leaning to as-easy-to-use-as-possible. Streamlining is a wonderful thing!
Tarte Frxxxtion Stick Exfoliating Cleanser – a twist-up, 3-in-1 cleansing stick that scrubs, polishes, and offers a lovely little detox when left on for a few minutes.
Pack Your Bags 911 Undereye Rescue Patches – a set of 4 treatment patches for the undereye, that are designed to reduce the appearance of pesky lines and wrinkles (I think I need some!) These contain hyaluronic acid, algae and marine extracts to soothe and hydrate. Vegan friendly and hypoallergenic.
Tarte Facial Lip Scrub – another easy twist-up designed to resurface and condition the lips without causing a huge mess like pots and tubes can!
Can’t say I disagree with the format here… Fan?
All sorts of new skincare – and some color – from Clinique. Here are a few links to the new stuff:
- Uplight Illuminating Powder – multi-tasking, candle-lit glow giver!
- City Block Purifying Charcoal Cleansing Gel – detoxifying cleanser.
- City Block Purifying Charcoal Clay Mask + Scrub – a 5 minute detox and exfoliation.
- Pep-Start Cleansing Wipes – for on the go, quick clean up!
- Pep-Start 2-in-1 Exfoliating Cleanser – for daily cleansing.
I’m a little bit nutty about taking care of my skin – it’s one of those things that you have to be incredibly proactive about (as in, start early in life!) It will make a difference if you start to baby your skin early on in life – not only because it becomes an engrained habit, but because you have protected it so well from nature’s aggressors over time.
I’ve always like L’Oreal as a brand – not so much because it is an absolute monster of a company, but because that as a giant in the industry, it has the resources to do solid research and testing – great R&D results in products that actually DO what they say they will…and all the L’Oreal products I have tried, have delivered.
Their L’Oreal drugstore line is on the moderate to higher end where pricing is concerned, but it also won’t break the bank (La Mer, anyone) so it makes loving your skin less damaging to your wallet.
The newest items, coming this Summer, include a variety of masks – always a fun way to de-stress, and pamper your epidermis. There will be three formulations available:
- Exfoliate & Refine Pores – 3 Pure Clays + Red Algae
- Purify & Mattify – 3 Pure Clays + Eucalyptus
- Detox & Brighten – 3 Pure Clays + Charcoal
- Kaolinite (to cleanse & exfoliate)
- Montmorillonite (absorb oil)
- Rhassoul (rich in minerals to condition & hydrate)