It Cosmetics DEFINITELY has some cult products, and honestly…they ARE worth the praise. The Bye Bye Undereye Concealer is probably one of the most well known…and if you didn’t know, they are posting a “new” waterproof version. As a female athlete, that’s great news! (That said, not sure if it is completely different, as the former was also touted as waterproof.)
I think in generally the products really live up to the wear…and that is part of the issue with many other products and brands out there – They disappear after about two minutes! If you happen to live in a warmer climate, happen to vacation somewhere warm, or heaven forbid you need coverage but want to take a yoga class…it’s like a total nightmare! Enter long-wear and high quality cosmetics – thank you, It for delivering!
I just got an e-mail to tout one of the newbies, a brightening creme blush in “Naturally Pretty.” The name alone appeals to me because I am ALL for natural looking – I want my skin to show, just not my exhausted circles, or random skin issues. I think that’s what we ALL want.
So I haven’t actually tried this cutie, but the color looks amazing – often peachy shades look great on almost everyone because they mimic a natural, pinched-my-cheeks flush. Much fun some of the colors out there can be (guilty of buying them for dance performances just because they LOOK amazing or have a great name!)…they don’t alway look natural on.
This perk-up in a compact boasts “Peptides, Hydrolyzed Collagen, Niacin, Algae, Silk, Anti-Oxidants, and Drops of Light Technology”…so it also doubles a skin-loving “lit-from-within” glow, and who doesn’t want that too?!
I’m eager to see reviews, because the reality is…with fair skin, you can end up looking incredibly undead without a flush of some kind. Fortunately sports and lifting give me a reasonable glow most of the time…but when I am not active, it does make a marked difference in my seeming “peppiness.”