Nails Inc Sheet Masks

I know – I did a double-take too.  Not exactly what you were expecting, but then why wouldn’t other manner of beauty companies jump on board?  Asia has always been a trend setter – not only in fashion, but in the beauty and skincare arenas (I’ve gone on about it forever, many of my early posts touting the overseas’ creativity and innovation.)

Let me quell the curiosity up front, though – The masks are made for your SKIN, as it turns out – so under the surface, it’s more like the company is branching out into other areas of beauty, as opposed to a sheet mask FOR your nails (which, honestly, wouldn’t surprise me after seeing news of these.)  Slight disappointment because sheet masks are everywhere to the point of sensory overload.

But though it makes sense for a beauty brand unrelated to makeup, or even the skin at all, to hop on the sheet mask wagon, it still feels like a surprise. 

britishbeautyblogger.com

britishbeautyblogger.com

In the last several years, nails have had more attention – the products offered in mass market retailers alone is somewhat astounding.  You can get anything from gel polish, gel lamps, pre-designed but high-end glue on nails, nail art (stickers, rhinestones, tools), you name it.  But there always seems to be a lull or plateau – it’s like what else can you do with nails.  At home?

Nails are as much an accessory as far as fashion is concerned – they are an extension of that fancy handbag, after all – so keeping the field interesting is important for companies out there.  Boredom is a killer. 

Enter Nails Inc with a few 15-minute sheets for anything from dryness, to anti-aging, to brightening.  When all else fails, I guess trying to expand makes some sense – I hope for them that it works.  From the sound of it, they might also be entering color cosmetics too…

Polish To Nail Gel!?

So this is an incredibly interesting product – SensatioNail Polish To Gel Transformer.  The liquid can be mixed with any nail polish to effectively create a longer-lasting, intensely shining “gel” polish.  I’ve got UV Gel over my own nails, and fortunately it isn’t an arm and a leg where I live (a full set sure can be, depending on where you live!)  That said, I love the idea that there is an option…especially if you already have a favorite polish color.

The Transformer does require the SensatioNail Gel LED Lamp, but fortunately it cures in just 30 seconds – that’s not bad, ladies!  (It will also remove wishing 5 to 10 minutes, and will not cause damage… That last part makes it very appealing.)

The kit contains the following items:

  • Gel Cleanser 14.6ml
  • Gel Primer 3.54ml
  • Polish to Gel Transformer 7.39ml
  • Pro LED Lamp with USB lead and mains adaptor
  • 12 Lint free Wipes Mixing Pot
  • Double-sided nail buffer Manicure Stick

Pretty snazzy innovation!