I always get excited when I hear US retailers are expanding their overseas brands – especially stores like Target, which tend to be EVERYwhere (and therefore more easily accessible.)
I’ve been droning on about the benefits of Asian skincare for – literally – decades. I wrote a thesis surrounding the topic back in 1999, to “date” myself. It wasn’t until the last two years or so that I’ve really seen it take off…but I can assure you, I’m THRILLED, as it makes tracking such products down a LOT easier.
You can certainly find your share at Ulta (for another major retailer) and I’ve seen Asian concepts rolling out from US and European brands at mass market retailers, such as CVS and Walgreens – so the types of products (think sheet masks, cushions, essence waters etc) have become more available to the masses in general. But to have actual Asian brands carried in the US is an awesome affair.
Musingsofamuse posted here to mention a few of the items hitting shelves later this month. Mizon is an incredibly well-featured brand (for good reason too – the products live up to the hype!) so I’m pretty psyched to see it among the ranks. She’s provided the following list (which you can see by clicking her link in the text above as well) along with mention of Peach & Lily founder Alicia Yoon, responsible for this roll-out:
- Aprilskin Deep Cleaning Facial Cleanser $7
- Ariul Sheet Mask Skin Texture Improvement Facial Mask Treatment $20
- Caolion Cream Deep Cleaning Facial Mask Treatment $26
- Caolion Cream Pore Minimizing Facial Mask Treatment $20
- Caolion Cream Skin Texture Improvement Facial Mask Treatment $23
- Caolion Stick Moisturizing Facial Moisturizer $16
- Lagom Gel Basic Cleansing Facial Cleanser $17
- Lagom Spray Skin Texture Improvement Facial Tone $21
- Mizon Snail Repair Eye $22
- Mizon Snail Repair Cream $38
- Mizon Face Masks $3.50 Each
- Twenty Four Seven Cosmetic Highlighter White $22
- Twenty Four Seven Lipstick Medium $29
I look forward to seeing these in-store in the next few weeks. Definitely refreshing…and incredibly good for your beau. And that’s the thing, really…the sooner in life you start, the better off you are. In skincare – as with many things – preventative and proactive care is the BEST kind.
I loved this image. . .because it – broadly, in essence – is something I feel profoundly.
The light never does go out completely – the Universe still has quite a bit of (illuminated) stardust to go around!
And if ever night seems utterly stygian, you are certain to find starlight in the eyes, and words, and embraces of those you love. You need only look, and receive.
So I’ve rambled on about sun protection before – it’s HUGELY important. We generally don’t apply enough, nor as frequently as we should – I do wear SPF 30 on my face every day, but then there are hands, necks, ears, and other exposed areas that are forgotten about by most of us!
With that said, the easier to use, the better – I love mists for that reason, so this one – UV Perfect Aqua Essence City Mist SPF 50 – caught my eye. L’Oreal has an incredible R&D team and definitely spends on getting products right – so they are a name I trust when it comes to skincare (including suncare.)
(Not sure of photo attribution – if you know, please share! 🙂
This particular product is designed to be ultra light, refreshing, and long-lasting (it says 12 hour UV protection but that feels like a generous statistic.) The details, per L’Oreal, include:
- 3 seconds spray-on
- Can be applied over makeup
- Hydrates skin
I haven’t seen this in the States as yet, but it appears you can get it in the UK already!
There is a lot of confusion out there as other cultures’ terms and products have been blended with those of our own home countries. It’s difficult to breakdown all the terms – emulsion vs essence vs toner vs serum… But a couple of folks have endeavored to demystify the words we see on the bottles!
Here are a couple of sites for reference in case you are having the same issue of trying to figure out what’s what! (You aren’t alone! Keep in mind that there may be some differences in descriptions, but it’s a starting point for sure! 🙂
Reddit Asian Beauty
On and on I go about Asian skincare…!
A great new set has popped up at Sephora – Soko to Tokyo – featuring “the hottest beauty brands from South Korea to Japan.” I’m excited!!!
The set retails for $40 – remarkable value, given it’s $115 price tag! It includes:
- 0.5 oz Erborian Crème Scrub Beautifying Exfoliating Pearls
- 0.2 oz Amore Pacific Treatment Enzyme Peel
- 1 oz Boscia Exfoliating Peel Gel
- 1 oz SK-II Facial Treatment Essence
- 0.68 oz Skin Inc. Pure Deepsea Hydrating Mask
- 0.34 oz Belif The True Cream Aqua Bomb
- 0.2 oz Dr. Jart+ Ceramidin Cream
- 0.17 oz Dr. Jart+ Premium Beauty Balm SPF 45
There’s a lengthy description on Sephora’s site about the eight goodies… I’m copying and pasting for reference, but I’m also breaking it up by product (because it’s a sizable chunk of text and…who has time!? 😉 ) I’ve highlighted each product as well to make it easier:
- Cleanse with Erborian’s Crème Scrub, a gentle daily cleanser featuring a soothing complex of seven Korean herbs and micropearls for skin that appears visibly clearer, smoother, and more luminous.
- Exfoliate and brighten with Amore Pacific’s Treatment Enzyme Peel, a highly effective, botanical-based brightening exfoliator made without harsh ingredients.
- Boost all your skincare steps with Boscia’s Exfoliating Peel Gel, a lightweight peeling gel that delivers gentle exfoliation for deeper, more thorough cleansing results.
- Follow up with SK-II’s cult-classic Facial Treatment Essence, a refreshing essence that moisturizes the skin and supports skin cell renewal.
- Skin Inc’s Pure Deepsea Hydrating Mask is a unique sleep-in transparent gel mask that hydrates, clarifies, and brightens skin, all in a single step.
- Add weightless hydration with Belif’s The True Cream Aqua Bomb, a gel-cream that ‘floods’ the skin with a rush of refreshing moisture, or Dr. Jart’s lightweight Ceramidin™ Cream, a time-release moisturizer that plumps the skin and hydrates the skin barrier from within.
- Top it all off with Dr. Jart’s Premium Beauty Balm SPF 45, a one-step balm that perfects the appearance of skin while protecting it from the sun and environmental factors.
Thank you to NouveauCheap and her reader, Savvy Forest, for the skinny..! Since I have gone on an on about the amazingness that is Asian skincare and color brands, its awesome news to hear that Missha, a Korean brand, may be making it’s way into Bed Bath & Beyond. I almost couldn’t believe it, but if it’s true…count me in!
Missha is incredibly well-known for their gorgeous BB creams, but also for their skincare, such as Time Revolution Essence. From the sound of the post, it might be as early as “within a week” that the products may be popping up. You can’t see me jumping for joy but…I am!
Well, it’s official… Asian skincare is no longer fringe-y or trend…it’s becoming part of the routine her in the USA. I mean full-fledged…as in mass market, like ULTA et al.
I’m kind of jumping for joy because I L ❤ VE Asian skincare – I’d track it down long before blogs, and American versions for sure! In a way, I think I will continue to purchase the Asian products I like (with eBay and tons of e-Tailers, it’s become a cinch!) But…it will be nice to see and try out some of the State-side versions!
There are a few sites which aim to decode the sometimes confusing lingo of Asian skincare, but it’s still a bit blurry – in the United States, “3 step” regimens are most common. In Japan and Korea, 5 to 10 step programs are more the average, so the list of product types can be overwhelming.
The point of an essence is generally to enrich and (generally) to add some hydration to the skin – to be used after classing and toning, but prior to your regular (or more fortified) moisturizer or serum. It is *kind* of like a watery serum in a way…
While some suggest it is more in the essence vein, Burt’s Bees Intense Hydration Nourishing Facial Water is going by “facial water,” which indicates to me that you will still need to use whatever moisturizer you do, but that this will give a little bit of a boost (the Clary Sage is the key “tout” in this range.) It has been put up on the Ulta site (though not yet available). (PS, I have the night cream and it’s amazing – definitely thicker and rich.)
I am curious to hear user reviews, for those who were sent trials to post…or when it is ready to buy!