Rainforest Of The Sea

I’m not sure I *totally* get the Rainforest Of The Sea name here…but I suppose it is meant to connote the hydrating and water-based nature of this Tarte newbie…

Water-based, fluid foundations are a huge trend at the moment, taking Sephora by storm for one.  It has also already hit mass market, with Maybelline Dream Wonder Fluid Touch Foundation, and prior to that, Physician’s Formula Youthful Wear Foundation.  L’oreal’s Magic Nude Powder came out in between the two, I believe, with it’s “liquid powder,” watery texture.

This newcomer boasts an antioxidant-rich formula that diffuses imperfections while providing full, customizable coverage with the added benefit of skin-loving ingredients, and a solid dose of moisture.  It comes in six shades, with a beautiful double-ended complexion brush and ships in later September.  

How do you feel about the water-based foundations? Are you a fan of the texture?

Custom Infusion

Cover FX, following on a successful launch of Custom Cover Drops, has just introduced Custom Infusion Drops – four specialty formulas for extra skin loving, and complete customization. 

  • Vitamin A plus Jasmine for anti aging
  • Vitamin E plus Chamomile for a calming effect
  • Vitamin C plus Lemongrass for extra radiance
  • Vitamin F plus Neroli for added hydration

I always loved dropper bottles – they have an old-world apothecary feel to them.  But I also love that companies are not only taking a nod from overseas, but fully embracing some new ideas, allowing us to pick and choose according to personal skin needs (which can vary as easily as (or with!) the weather!), and create in the comfort of our own homes.  Yay for that! 🙂