Skin Ink Multi-Masking Treatment Mask

Only a matter of time for a skincare company to come out with a customizable sheet mask, right?  

We all have different skincare needs and, frankly, our own needs can change not only with seasons, but from day-to-day depending on climate, our activities, our cycles, etc…  

iloveskininc Instagram

I love that these masks – while not 100% customizable in the sense of whatever ultra-specific permutation you need – allow some freedom to mix between the lower jaw line and the upper face, two broad areas that often are doing different things. Instead of countless variations, there are only nine combinations you can create…but that’s 8 more than just any ol’ sheet mask!

I love seeing the continued innovations, and the taking-a-nod-from-overseas beauty by companies NOT originating there – I’ve been going on about Asian skincare since the 90’s, when I was in my later teens, so for me, it’s like a miracle the US and other countries are FINALLY following suit.  “Porcelain doll” skin has been on my radar my whole life and with the consistent drive for cutting-edge that comes from the East, it’s a lot easier to come by these days.  

Healthy Dining Out

No matter what your goals, or what your needs, it is possible to go out and have a filling meal.  It doesn’t mean it’s a perfect cinch all the time, but it is possible (there are times when I do feel badly about wanting basic, clean options – but none of us should have to feel that way – establishments are there to provide a service and it IS okay to ask for what we want.  That’s the point!)

I like to eat volume, and I like to eat frequently – most restaurants don’t offer the kind of portions I need (sometimes leaving to order two sides of steamed veggies!) But…that’s always a possibility, right?  

Asian cuisines seem to be one of the easier options for those looking for more volume because often they do give larger portions (or at least will ask you if you want a full dish, or a smaller size…especially with takeout.) So Chinese or Japanese is often a good pick for me.


My “usual” is miso soup, and steamed veggies and protein – lately I’ve gone the seafood route with shrimp and scallops, but steamed or boiled chicken works too.  The only sauce I use is soy, though when I can see the label in a store, I might buy dumpling or teriyaki sauce (Asian sauces can vary dramatically in nutritional stats and ingredients so with my sensitive system, I’d rather have the option to check.)


Aside from being great for your digestive system, miso soup is healthier, and filling starter – it definitely takes the edge of a hungry raptor (me 😉 ) So much so that I ended up taking some of my dinner home with me – having some left is impressive!


Korean Skincare At Target – January 2017

I always get excited when I hear US retailers are expanding their overseas brands – especially stores like Target, which tend to be EVERYwhere (and therefore more easily accessible.)  

I’ve been droning on about the benefits of Asian skincare for – literally – decades.  I wrote a thesis surrounding the topic back in 1999, to “date” myself.  It wasn’t until the last two years or so that I’ve really seen it take off…but I can assure you, I’m THRILLED, as it makes tracking such products down a LOT easier.


You can certainly find your share at Ulta (for another major retailer) and I’ve seen Asian concepts rolling out from US and European brands at mass market retailers, such as CVS and Walgreens – so the types of products (think sheet masks, cushions, essence waters etc) have become more available to the masses in general.  But to have actual Asian brands carried in the US is an awesome affair.

Musingsofamuse posted here to mention a few of the items hitting shelves later this month.  Mizon is an incredibly well-featured brand (for good reason too – the products live up to the hype!) so I’m pretty psyched to see it among the ranks.  She’s provided the following list (which you can see by clicking her link in the text above as well) along with mention of Peach & Lily founder Alicia Yoon, responsible for this roll-out:

  • Aprilskin Deep Cleaning Facial Cleanser $7
  • Ariul Sheet Mask Skin Texture Improvement Facial Mask Treatment $20
  • Caolion Cream Deep Cleaning Facial Mask Treatment $26
  • Caolion Cream Pore Minimizing Facial Mask Treatment $20
  • Caolion Cream Skin Texture Improvement Facial Mask Treatment $23
  • Caolion Stick Moisturizing Facial Moisturizer $16
  • Lagom Gel Basic Cleansing Facial Cleanser $17
  • Lagom Spray Skin Texture Improvement Facial Tone $21
  • Mizon Snail Repair Eye $22
  • Mizon Snail Repair Cream $38
  • Mizon Face Masks $3.50 Each
  • Twenty Four Seven Cosmetic Highlighter White $22
  • Twenty Four Seven Lipstick Medium $29

I look forward to seeing these in-store in the next few weeks.  Definitely refreshing…and incredibly good for your beau.  And that’s the thing, really…the sooner in life you start, the better off you are.  In skincare – as with many things – preventative and proactive care is the BEST kind.

Nails Inc Sheet Masks

I know – I did a double-take too.  Not exactly what you were expecting, but then why wouldn’t other manner of beauty companies jump on board?  Asia has always been a trend setter – not only in fashion, but in the beauty and skincare arenas (I’ve gone on about it forever, many of my early posts touting the overseas’ creativity and innovation.)

Let me quell the curiosity up front, though – The masks are made for your SKIN, as it turns out – so under the surface, it’s more like the company is branching out into other areas of beauty, as opposed to a sheet mask FOR your nails (which, honestly, wouldn’t surprise me after seeing news of these.)  Slight disappointment because sheet masks are everywhere to the point of sensory overload.

But though it makes sense for a beauty brand unrelated to makeup, or even the skin at all, to hop on the sheet mask wagon, it still feels like a surprise.

In the last several years, nails have had more attention – the products offered in mass market retailers alone is somewhat astounding.  You can get anything from gel polish, gel lamps, pre-designed but high-end glue on nails, nail art (stickers, rhinestones, tools), you name it.  But there always seems to be a lull or plateau – it’s like what else can you do with nails.  At home?

Nails are as much an accessory as far as fashion is concerned – they are an extension of that fancy handbag, after all – so keeping the field interesting is important for companies out there.  Boredom is a killer. 

Enter Nails Inc with a few 15-minute sheets for anything from dryness, to anti-aging, to brightening.  When all else fails, I guess trying to expand makes some sense – I hope for them that it works.  From the sound of it, they might also be entering color cosmetics too…

Summer 2016 – Lancome Glow Subtle Silky Highlighter

The strobing, highlighting, glow-getting trend has been seriously string for some months now.  I feel like it doesn’t matter WHAT season it is, radiance is always a la mode.  These, though, do lend themselves beautifully to summer, given their rosy and golden sheen. photo photo

Lancome’s Glow Subtil Silky Creme Highlighters also happen to be pretty gorgeous to look at – annoying when you have too much stuff to begin with, and there’s even more you want to buy!  The perpetual predicament!

PS, I loved that they had swatches on light and dark skin (or swatches at ALL!)  It reminded me of what Colourpop does with showing how the shades appear on multiple skin tones.  Love that!

The highlighter is designed to give a “natural-looking, soft-focused glow” – always the goal, I think!  It can be layered without getting too chalky or glittery – two more bonus details.  The product contains conditioning ingredients, and “special blend of dispersed elastomer and pigments” which give the formula it’s bouncy texture.  Sounds very Asian inspired to moi!

L’Oreal Cushion Glow!

The number of brands joining the cushion party is astounding…although I can’t say surprising!  I’ve written countless posts about the influence of Asian skincare (here, here, here, aaaand here, as a few examples) and color cosmetics, and the trend(s) just keep forging ahead.

L’Oreal is taking a step beyond just foundations and color correction (two areas that are becoming increasingly more saturated.)  Their Instagram page showed a sneak peak of six sassy, Spring-infused blush shades, suggesting that they will be rolling out worldwide shortly:

  • P1 Pink Fantasy
  • P2 Pink Romance
  • P3 Rose Affair
  • C1 Sunkissed Coral
  • C2 Sunset Coral
  • F1 Fuchsia Flush

The word is that they are less creamy than they are “watery,” but I think with any cushion product, you do get a lighter, sheerer texture in general.  For me, that’s a nice thing because I don’t like to be heavy-handed – buildable is always a nice thing, as with such control, you can fully create the intensity you are looking for.  It’s nice to have a natural, lit-from-within glow…isn’t it?

The Estee Lauder Edit

I had seen some articles about this new launch, The Edit, from Estee Lauder a couple of months ago, though it was more challenging to get additional information at the time.  The reason it resonates with me is two-fold…

Growing up my mother ALWAYS stressed the importance of skincare – she is 73 and, in my opinion, looks great for (and unlike) her age.  

Second, I wrote my thesis in Business School about Estee expanding into Asia – at the time (this was 1999 or so), Asian products were NOT easy to come by.  These days – especially in the last two years or so – they have become almost “cult” here in the states.  Of course I’m beaming because I’m thinking “I TOLD YOU SOOOO!” 😀 <—*insert smug grin here!*

I have always and ever been enamored with Asian skincare – the ladies across the ocean (from me, anyway!) weren’t out basking in the sun, and I saw that they took extra time and care of their epidermis, things that mattered to me even at a young age.  I can’t say at almost 38 that I am NOT showing signs of aging myself, but I do feel that I am “aging well,” thankfully.

So I LOVED hearing that Estee was branching out, not because it isn’t already a fabulous brand, but because it always had that “older appeal.”  It seemed more geared for, and fitted to, and older crowd – one perhaps that isn’t “aged,” but that does have concerns about aging.  So The Estee Edit is like a fresh update for the brand, bringing in, and catering to a younger market.  The brand / segment is chic, youthful, and fashionable, and there is a true modern (and glow-enhancing!) edge to the products (brightening powder, lip color transformers, flash illuminators…)  AWESOME.

There have been several posts about it recently so allow me to share!