Sharing because I’ve not seen these posted, but did see them in-store.  What’s interesting is their whole “InstaReady” and “filter” angle – certainly not new (from them or other cosmetic companies) but largely speaking to modern culture’s obsession with social media (this could take a positive spin…or a negative one – that’s up to the individual!)

What it means for companies is that though cosmetics have always been designed to help us achieve and us-but-better look – why bother, otherwise? – the approach has shifted to facilitate looking even better (airbrushed, anyone?!) in photos and video.  In addition, the focus is also on getting ready as quickly as possible – how do I add a filter asap without the camera, kind of thing…

Life in 2016 (nearly 2017)!

Fashionjitsu.com – PF Eye Primer Duo and Multi-Finish Eyeshadow 

Fashionjitsu.com

Fashionjitsu.com – PF Glide On Gel Eyeliner (shimmer, metallic, matte)