So when I first came across Project 7’s gum at Target I thought, with a disbelieving scowl, “yeah right… Gourmet?!”
The flavors sounded WAY too delicious to be captured, a la Willy Wonka (don’t tell me you didn’t want to try that gum – full three course meal with only five calories?! My waistline was jumping up and down FOR me! Not sure about that blueberry effect though.)
I had tried other brands fancy-pants flavors like “Confetti Cake Pop,” “Chocolate Chip Mint,” and “Apple Pie.” I think Wrigley’s had a “Pumpkin Spice” too, come to think of it. *pausing* Yep…here it is…
Problem was, those lost flavor AND started to taste less-than-stellar with just a short time of chewing. (I’m probably going to get in trouble with family members because gum chewing is not the best habit. . .but. . .I have it, and it’s better than pigging out. So, I’ll deal with the slack. Come on, Violet, you can sit with me!)
Come to think of it I’m probably also on Wrigley’s bad list, but I’m afraid these have knocked them out of the gumboil machine for good.
Anyway, enter Project 7 with a few innovative tastes. Finally. [ – It boggles my mind that no one came up with (or successfully created) these kinds of flavors sooner. I mean…craving busters, BIG TIME, hellOOoooo!?– ]
The Red Velvet variety that I recently spotted? I snatched it up pronto (knowing the taste bud party I’d be having.) Was I correct?
Damn stuff tastes just LIKE it. No, I’m NOT kidding. (And NO, they sure as hell didn’t put me up to it – wouldn’t that be nice!)
I’ve tried several varieties and, remarkably, the flavors are pretty right on. Keep in mind, it is GUM…not and actual, soft-n-fluffy cupcake. Or birthday cake, apple pie, or s’mores. BUT I find them downright amazing, and PERFECT if I have a sweet tooth!
If I don’t feel like fresh fruit (grapes, pineapple, watermelon, fuji apples…) this is worth a quick chew to help me stave off something I’ll regret later.
Truly, they’re brilliant. (They apparently have Gummies too.)
Some may say that mint is the only flavor gum ought to be. Well…I like that Project 7 thought outside of the box, tapping into not just a gum market, but one much broader. While gum has its share of unpronounceable chemicals (I feel like 95% of edibles do these days!), it’s till a better option than downing two doughnuts!
I dunno… Call it a strategic move, gum chewing. Or, maybe I should say, 7-Velvet chewing…?