Etude House Sun Blind UV Cushion

So Cushions have become a major thing in the US – maybe not quite as massive as the impact from their originating countries, but they’ve definitely taken off in the last couple of years.  The formulations cover the gamut of beauty and color cosmetics, to skincare, so you can bet at least a few of your favorite products can be found in this format.

Take UV protection for example… How adorable is this Etude House Sun Blind Cushion? It’s nod-to-nautical stripes and bright white base make the compact itself something you wouldn’t mind pulling out.  What I love is that this precious little package packs an SPF 50+ / PA +++ punch.

In case you aren’t sure of the designations (let me say first, I am not a dermatologist, but this may help at least explain the terminology!):

  • SPF refers to the protection from the sun’s UVB rays
  • The PA rating refers to the UVA protection level
  • UVA = Long wave Ultraviolet A rays. These can penetrate deeply into the dermis (our skin’s thickest layer.) UVA therefore can lead to photo aging – premature wrinkling and aging of your skin – as well as immune system suppression.  No thanks!
  • UVB = Short Wave Ultraviolet B rays. These can burn the surface of the skin (superficial), potentially contributing to conditions like skin cancer

The PA is not regulated by the FDA, and is a Japanese and Korean designation.  These days the best way to be sure you have both covered is a “broad spectrum” or “full spectrum” on the label.  Still, it does indicate that the product offers at least some UVA protection – PA +++ is the highest grade of UVA protection available, with a Persistent Pigment Darkening (PPD) rating of more than 8.)

 

In any case, the Etude House packaging makes taking care of your skin – in Summer or any other season – a cinch.  It’s incredibly easy to tote around, making for quick and easy reapplication.  With skincare, ease of use always helps makes applying the proper amount more a habit, and less of a chore. NICE.

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