The 1990’s had their share of crazy Runway moments…I daresay even more than the last, pop-star laden decade. I loved the recent Vogue article in which the publication featured “11 Antics-Filled Shows,” as it was an era I remember fondly.
I was only 12 in 1990 but I definitely leaned to all thing fashion-related. I was already a pro at doing “magazine tears,” a task, to the chagrin of my glossy publications, I’d later do in feverish spades as a Fashion Director.
The more renegade and goth looks got, probably the better, but I loved ALL of it – my taste level vastly exceeded my personal preferences, very much allowing me to land positions in my 20s with heavy hitters in the footwear sphere. Hallelujah!
The 90s, though, were incredibly entertaining even for those who didn’t fancy what was “a la mode.” There was no shortage of drama, whimsy, and serious envelope-pushing, even with the most refined at the time. I feel like people in the Industry were constantly asking what had happened, and how could the runway fashions possibly be translated into “wearable” pieces (as in, ones that we could actually charge money for and sell.)
Whether you appreciated the avant grade or not, it was hard not be sucked in, reveling in the absurdity of it all. Celebrities outright embraced outlandish looks, making them casually more mainstream (and you thought the 80’s were rough! 😉 )
The 90s was an era of fun, intensity, and story-telling (on the part of a designer’s fantastical mind, of course.) As Vogue says, there was a “certain freedom” on display here – shows were something we always looked forward to, almost with bated breath, because you just never knew what was going to happen.
When working in the Industry, unrestrained creativity does make our jobs a wee bit more challenging – how do you translate chrome headlights into honest-to-goodness fashion that someone can wear, for example..?
But then…that was kind of the fun in it – what could you take away? Was it the mirror shine? The jagged shaping? Did it mean we should go bolder with color and lean biker-chic? There was an art to deciphering the trends, and unwrapping the pearls that would become the “next big thing.” I really loved that part about it – it was a challenge…and it was fun as hell while we were at it.