Boots has recruited the beautiful Alessandra Ferri to promote their newest serum, No7 Lift & Luminate Triple Action Serum.  As a long time dancer, I LOVE seeing this beautiful athlete back in the limelight (not only on stage!) well beyond what the traditional path (as a professional athlete, ballerina etc…) allows.  Refreshing and inspiring!

roma.repubblica.it

Ferri was the youngest dancer at the Royal Ballet back when she was just 19 years-old.  Now, at 52, with the rank of Prima Ballerina Absolute, she is still performing…and showing us that we actually can age gracefully.  ❤

https://www.youtube.com/watch?v=XyDp3OOPMiM

I love that the Company chose her to represent a product designed for our aging skin – nothing frustrates me more than seeing a 20 year-old as the face of an age-defying cream!  I mean really?  

Boots UK

The Company claims, thanks to Matrixyl 3000 Plus (TM), that this is the most effective of their anti wrinkle technologies. From the sound of it, this newbie is getting awesome reviews already, living up to claims of reducing wrinkles, firming skin, and evening out skin tone.