For me this would have to read “without my eyelash curler,” as that’s the one thing that honestly wakes me up.  I don’t wear mascara for two reasons, that aside – I’m an athlete and don’t need the mess when I’m sweating (white gis and makeup don’t mix!), and I don’t want to cause my lashes to be brittle or dry.  (Lots of great formulas out there that nourish these days, but I still like to go bare.)

But I am still certain this will resonate with ladies – that shiny coat of blackness can definitely make a difference in definition.