Apparently the wrinkle-curing company has branched out into haircare! I suppose that’s a fair evolution, but I was still surprised to see it!
The shampoo and conditioner currently available on Ulta, both priced at #23, are for colored locks.
Fortified with patented NIA-114 + CHROMALAST PROTEIN COMPLEX, the duo is designed to keep your color rich and vibrant. The shampoo forms a shield around the cuticles while cleansing, in order to keep fading at bay. The conditioner, meanwhile, “deposits low molecular weight proteins to fortify over processed strands.” Both products are free of sulfates, parabens, phthalates and synthetic dyes.