La Roche-Posay Wearable UV Patch

High tech is hitting skincare in yet another innovative way.  My UV Patch – a sticker with a thickness of half a strand of hair – is designed to become a “second skin” the moment you apply it.  

Christian Kettiger / La Roche-Posay

Christian Kettiger / La Roche-Posay

Now the patch isn’t used in PLACE of sunscreen...its purpose lies in measuring the amount of UV you are being exposed to.  There are a number of products being marketed which do the same thing, but they differ in that they are more like technologically-advanced jewelry – a bracelet or band, as an example (not so unlike fitness monitors.  not necessarily bulky, but still an obvious wearable with weight.)

These slim stickers also have the advantage of being able to work with product – you can apply your sun protection over it without any issue.  Wearers can get their UV reading in 1, 2, 3!  The sticker will change color, indicating your level of exposure.  All you need to do is snap a photo of it and upload to get your stats (so yes, you will need an App for this.)

The idea behind My UV Patch is to give you a better sense of what you are being exposed to on a regular basis, presumably encouraging you to take appropriate preventative measures going forward.

It is still in Beta, but I’m curious to hear more about it.  I do hope they accept some feedback in the meantime – I don’t think most men want to traipse around wearing a heart sticker, frankly.  And to be honest, neither do I.  Maybe they’ll make skull-shaped ones?!  

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