Well I wouldn’t have expected this at all, though I suppose it makes some amount of sense… Kleenex, well known for babying our noses during seasonal change, colds, flus and tears, has come out with a line of products to care for facial skin.
Given the size of the brand, I am certain they have enough to fund R&D and to make something of their trial data! Trusted as they for their gentle products, I can see people giving them a chance with these items as well – a name, and solid track record, goes a long way. I’m happy to see the company stepping out a bit into a new (albeit a “neighborly”) category, and I’m wondering how Buf Puf feels about it!
“…Kleenex, the Kimberly Clark-owned facial tissue brand, is quietly entering the skin-care category. The brand has developed five stockkeeping units focused on facial cleansing, including cleansing wipes, water-activated exfoliating cushions and eye-makeup-remover pads. After a test launch with a consumer focus group in August, the products officially became available for sale last month exclusively on kleenex.com/facialcleansing.
As of now, no plans for brick-and-mortar entry have been announced, but Kleenex intends to roll out its facial-cleansing products to online retailers by Q2 of 2016 — though none have been determined yet. Until then, the focus is on a direct-sell approach. “We’re testing in a real environment in the digital space,” said Kleenex senior brand manager Eniko Olah. “We’re going to take what we learn and scale up.” “
The lineup will have five items:
- Facial Cleansing Wipes
- Exfoliating Cushions
- Cotton Soft Pads
- Shine-Away Sheets
- Eye Makeup Removers
Are you excited to see these?