You read that correctly – Airspray. I am certain there are other non-alcohol hairspray formulas on the market, but they aren’t spoken about much. Given the 2010+ cosmetic and hair markets’ hyper vigilance, I’m surprised by that.
I am therefore thrilled to see a prominent mass market brand come out with one – alcohol can be incredibly drying, causing the hair to become brittle and frazzled looking. Combine that with the upcoming cold air (for those of us with winter)? N.G.. No good!
In January Pantene will launch this no-alcohol-but-still-holds spray – definitely looking forward to hearing reviews and seeing some test runs!