I think it has been a long time since Revlon has launched a major fragrance – I vaguely remember a few when I was in my later teens, I think! Love Is On is a mix of Italian berry and sweet lemon, which the Company concludes is “loved by women, irresistible to men” (in the sense that the key notes can be unisex.) You can see more details here.
Interestingly, the bottle does sort of look like a lip profile, but of course also the heart…separate halves, joined together.
Along with the fragrance debut, there are two Love Series sets – one for the face, and one for lips. The face kit will include a primer, a blush, and an eye brightener. The lip kit includes two lipsticks, two lip liners, and two glosses.