Every so often I am surprised by the extent to which a trend will go… BB creams, for example, for the hair wasn’t TOO much of a stretch, for one… I mean, companies have to tack onto the hottest “it” trend, right?
And I suppose charcoal for teeth isn’t entirely new – people have used the powder to whiten and deodorize for some time. But then I guess I didn’t fully expect to see a toothbrush claiming to do the same. Maybe it’s because it’s sort of like hairbrushes that claim to condition hair with argan oil. Okay…they *might*…for a short time. But you are going to lose some of that with each stroke, no? How effective is it really?
Well, each bristle of the Binchotan Toothbrush is “blended with Binchotan charcoal which known to radiate negative ion and has powerful deodorizing effect to remove plaque and the cause of bad breath. It also helps to prevent the harmful bacteria or viruses from growing within the brush.“
In fact, it says that because of the benefits of charcoal, the brush will help to “boost overall wellness.”
Huh, how about that? (I’m sticking to my overall regime anyway! 😉 )
I’m curious about how long the effects or benefits endure… I supposed only as long as any normal brush bristles would last, or before that (the rule is every 3 to 4 months, or when you are seeing any signs of wear.)
This wellness-booster comes in five different colors (all the same charcoal-wrapped bristles!) for $7.00.