It Cosmetics Vitality

It Cosmetics has just launched a new half-stain – as in 50% of the stain technology of their existing ones, keeping the color true, but the effect soft.  

Vitality Lip Blush Hydrating Lip Gloss Soft Stain (that’s a mouthful!) hydrates and conditions with a mix of nine butters and oils, helping to diffuse lip line and nourish all at the same time.

The three colors, offered at $24, include:

  • Soft Je Ne Sais Quoi
  • Soft Naturally Flushed
  • Soft Sweet Rose

I love It Cosmetics – I think the quality of their products is terrific, and the formulas are ones that deliver.  Looking forward to checking these out.

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