IT…s Collagen Smooth

New from IT Cosmetics, a collagen and hyaluronic-acid boosted lippie that promises to blur lip lines, making a smoother and more seamless pout.  Sounds pretty darn tempting…!

Blurred Lines Smooth-Fill Lipstick retails for $24 – I hope this makes it to Ulta sooner than later so I can swatch it!  As I’ve mentioned, my lipstick wearing is typically relegated to performances (Ballroom dancing, skating many moons ago…) but I love it all the same!

Per IT’s site: 

Key Benefits:

  • LIP-LOVING, HYDRATING FORMULA FEATURES A BUILT-IN PRIMER AND NEVER CREASES, CRACKS OR FEATHERS!
  • OPTICAL-BLURRING PIGMENTS PROVIDE ULTIMATE COLOR AND CORRECT THE TONE AND TEXTURE OF YOUR LIPS IN ONE! 
  • CUSHIONY AND LUSTROUS TEXTURE ENVELOPS LIPS WITH A GLOSSY NATURAL FINISH IN A SINGLE LINE-SMOOTHING SWIPE! 
  • HYALURONIC FILLING SPHERES AND COLLAGEN ERASE THE LOOK OF FINE LINES AND WRINKLES FOR YOUTH-FILLED LIPS!

Shades include the following:

  • Brave: A sheer bold red shade
  • Love:  A mauve sheer rose shade
  • Perfect Nude: A sheer nude flush shade
  • IT Girl: A true vibrant red (featured in the image!) 🙂 
  • Daring: Brownish plum
  • Believe: A sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft Natural Pink
  • Ruby Slippers: Sheer Red Flush

I happen to think lip prints on a card for your hunnie is adorable, lines and all…but maybe the plusher pucker would make for a smoother one…

Hmmm…reason enough to buy it?  

MAYBE!

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