I’m not sure I *totally* get the Rainforest Of The Sea name here…but I suppose it is meant to connote the hydrating and water-based nature of this Tarte newbie…
Water-based, fluid foundations are a huge trend at the moment, taking Sephora by storm for one. It has also already hit mass market, with Maybelline Dream Wonder Fluid Touch Foundation, and prior to that, Physician’s Formula Youthful Wear Foundation. L’oreal’s Magic Nude Powder came out in between the two, I believe, with it’s “liquid powder,” watery texture.
This newcomer boasts an antioxidant-rich formula that diffuses imperfections while providing full, customizable coverage with the added benefit of skin-loving ingredients, and a solid dose of moisture. It comes in six shades, with a beautiful double-ended complexion brush and ships in later September.
How do you feel about the water-based foundations? Are you a fan of the texture?