If you haven’t already heard, Sephora is coming out with its own subscription service, which it will call “Play.” Birchbox has an almost $72 million head start in funding, but as the article above also states…it’s nothing next to Sephora 1,900 already-operating stores worldwide.
Play “will debut this September in Boston, Cincinnati, and Columbus, Ohio, with a U.S.-wide rollout slated for next year.”
I think if anyone had a chance of competing, it would be Sephora. Much that boxes are a fabulous and fun idea, my skin is particular…so I am not as keen on getting a bunch of samples that I may not be able to use. $10, which both services are charging per month, isn’t hugely steep…but it really depends on the kind of goodies in there.
Want not, waste not? I don’t know…I’m an uber Sephora fan…
Color me curious!!