It’s kind of “about time” but all the same, thrilled to hear Nyx is opening its very first retail location this October!
Given the sheer number of products the brand has – and therefore the vast retail space they take up in non-Nyx locations (such as Ulta, Harmon, now CVS and the like) – it makes a ton of sense for them to have their own free-standing shop.
The price points are amazing, as I am sure many of you know, and the color payoff plus assortment is amazing, so I can’t imagine this won’t be a big hit.
You can sign up online to be notified as soon as it all goes down! 🙂